Rachael Sneed

Digital Content Specialist & Multi-Passionate Writer

About Rachael

Rachael is a Dallas-based content specialist with a focus in copywriting and content production strategy. Throughout her career, she's collaborated with prominent brands across a diverse range of industries including travel and leisure, lifestyle, consulting, and technology. Her expertise lies in leading digital marketing campaigns, corporate communications, and driving creative strategies and initiatives.

Copywriting + storytelling

Rachael's passion for writing and storytelling shines through her ability to craft effective brand messaging across digital channels and marketing campaigns. Her adaptable writing skills allow her to capture the voice and tone of brands in various industries, creating compelling content that resonates with targeted consumers.

Bain's Johannesburg office

With our strong knowledge and commitment to Africa, Bain Johannesburg has served a broad range of clients across the continent’s largest, most rapidly changing sectors in almost every market. Diversity and inclusiveness are at the heart of our culture, and we’re committed to creating a workplace where everyone feels valued and respected while producing innovative and client-centric results. We strive to create enduring change through positive economic and social impact in both our work and pro bono initiatives. Our passion for results fosters in our communities where we directly engage in issues critical to the continent’s broad transformation agenda. At Bain Johannesburg, we invested in the growth and development of companies and communities in sub-Saharan Africa.

How Empathetic Problem Solving Impacts Bainies Across the Globe

Betsy Peretti, an expert partner in our San Francisco office and one of the founders of our Innovation and Design capability, developed a passion for business at an early age thanks to watching her father run a casino hotel. Her journey has taken her to Bain and beyond before boomeranging back to the firm. Two months after returning to Bain, her life took an unexpected turn when she suffered a traumatic brain injury that caused her executive function skills to severely suffer. Betsy shares how Bain was incredibly supportive throughout her recovery and allowed her to return to work when ready. Listen to Betsy’s inspiring story and hear how she uses profound empathy in problem-solving to not only impact the firm, but Bainies worldwide.

Video + podcast production

Rachael has partnered with brands to produce captivating videos and podcast episodes that enhance content marketing initiatives and foster engagement with targeted audiences. Her responsibilities have encompassed talent research, outreach, and conducting interviews, as well as drafting scripts, overseeing video shoots, and expertly editing the final product. Rachael has demonstrated her ability to lead and support end-to-end production processes for various platforms, including websites and social media.

Technology and Engineering at Bain

If you’re looking for a technology or software engineering job, there’s no better place to look than #atBain. Here, you’ll get to be the bridge between ideas and solutions—between some of the world’s most innovative executives’ ideas and their ability to transform their company. We get to engineer the software systems and data environments that help businesses do extraordinary things. Take a tech job here and you can grow into an expert at anything. Learn more: https://www.bain.com/careers/work-with-us/our-work-areas/technology-engineering/

Website rebranding

Rachael has had opportunities to collaborate with brands on website rebranding projects, involving copywriting and editing hundreds of pages as well as producing and utilizing digital assets such as imagery and videos to support the website revamp. She has played a key role in developing style guides to establish a fresh voice and tone, and has also embedded alt text to ensure compliance with accessibility guidelines. Rachael's expertise in writing and content specialization has been instrumental in refreshing brand websites.

Contact Me

My inbox is always open, you can contact me with the contact form here