Rachael Sneed
Digital Content Specialist & Multi-Passionate Writer
About Rachael
Rachael is a Dallas-based content specialist with a focus in copywriting and content production strategy. Throughout her career, she's collaborated with prominent brands across a diverse range of industries including travel and leisure, lifestyle, consulting, and technology. Her expertise lies in leading digital marketing campaigns, corporate communications, and driving creative strategies and initiatives.
Copywriting + storytelling
Rachael's passion for writing and storytelling shines through her ability to craft effective brand messaging across digital channels and marketing campaigns. Her adaptable writing skills allow her to capture the voice and tone of brands in various industries, creating compelling content that resonates with targeted consumers.
How Empathetic Problem Solving Impacts Bainies Across the Globe
Why More Data Scientists are Coming to Bain
The Plain-English Guide to Webhooks
Video + podcast production
Rachael has partnered with brands to produce captivating videos and podcast episodes that enhance content marketing initiatives and foster engagement with targeted audiences. Her responsibilities have encompassed talent research, outreach, and conducting interviews, as well as drafting scripts, overseeing video shoots, and expertly editing the final product. Rachael has demonstrated her ability to lead and support end-to-end production processes for various platforms, including websites and social media.
Technology and Engineering at Bain
Be More at Bain
Ciara Anderson influences representation through social media
Serial entrepreneur Brandon Miller shares the essentials of branding businesses
Website rebranding
Rachael has had opportunities to collaborate with brands on website rebranding projects, involving copywriting and editing hundreds of pages as well as producing and utilizing digital assets such as imagery and videos to support the website revamp. She has played a key role in developing style guides to establish a fresh voice and tone, and has also embedded alt text to ensure compliance with accessibility guidelines. Rachael's expertise in writing and content specialization has been instrumental in refreshing brand websites.
Careers at Bain Website Rebrand
Cheap Caribbean Website Rebrand
Contact Me
My inbox is always open, you can contact me with the contact form here